Put It In Their Heads!
Copywriting is the art of converting users from “Hey, look at our product?” to “Yes, I think I’ll buy it”.
But it isn’t always so easy, especially across cultures. Take for instance, if you kept asking someone to add oil as they tried on your new swimwear, what would they think?
We need to empathize with cultures when we copywrite and that’s where we excel. Our understanding of both Western and Asian culture enables us to produce great copy that can communicate the merits of your product in a way that the culture understands.